<p>Updating your Interests and Brand Selection in your Holler Shops dashboard allows you to tailor your Shop's offerings to match both your interests and those of your audience. By selecting specific interests and brands, you activate corresponding categories and products, ensuring that your shop's products resonate with your content and your audience's preferences.</p>
<h1>Interests</h1>
<p>Your Interests selections directly influence the categories and brands available in your Holler Shop. With seven different Interests to choose from&mdash;Hunting, Fishing, Camping, Hiking, Survival &amp; Preparedness, Climbing, and Shooting Sports&mdash;you can curate your shop's focus. Selecting or deselecting Interests activates or deactivates related categories, aligning your Shop's offerings with your content creation goals and audience interests.</p>
<p>For instance, selecting Hunting as an interest unlocks categories like Bows, Ground Blinds, Scent Elimination, Game Calls, and Trail Cameras, catering specifically to hunting enthusiasts.</p>
<p><a href="https://www.hollercommerce.com/dashboard/interests" target="_blank" rel="noopener">Adjust my Interests</a></p>
<p><img src="https://gowild-content.imgix.net/pages/Artboard 1 copy 8.jpg" alt="" width="345" height="345" /></p>
<h1>Brand Selection</h1>
<p>In addition to customizing Interests, you can also fine-tune the specific brands featured in your Shop. Enabling a brand reveals all available items from that brand, independent of the categories dictated by your interest selections.</p>
<p>For example, if you've chosen Hiking and Fishing interests but wish to offer Vortex binoculars and optics, enabling the Vortex brand overrides the previously limited optics category, granting access to the Optics category with Vortex products exclusively.</p>
<p><a href="https://www.hollercommerce.com/dashboard/brands" target="_blank" rel="noopener">Adjust my Brand Selections</a></p>
<p><img src="https://gowild-content.imgix.net/pages/Artboard 1 copy 12.jpg" alt="" width="386" height="386" /></p>
<p>With these customizable features, you can shape your Shop's inventory to reflect your passions, engage your audience effectively, and drive sales tailored to your niche market.</p>
<p><a href="https://www.hollercommerce.com/dashboard/articles/3-Strategies-for-Selecting-Brands-For-Your-Holler-Shop" target="_blank" rel="noopener">Read also: 3 Strategies for Selecting Brands For Your Holler Shop</a></p>

Updating your Interests and Brand Selection in your Holler Shops dashboard allows you to tailor your Shop's offerings to match both your interests and those of your audience. By selecting specific interests and brands, you activate corresponding categories and products, ensuring that your shop's products resonate with your content and your audience's preferences.

Updating your Interests and Brand Selection in your Holler Shops dashboard allows you to tailor your Shop's offerings to match both your interests and those of your audience. By selecting specific interests and brands, you activate corresponding categories and products, ensuring that your shop's pro

How Interests and Brand Selection Influence Product Availability in Your Holler Shop

<p>A Holler List is a great tool to showcase to your followers a curated collection of gear you use. By grouping products together in a List, you enable your audience to have a hand-picked, custom shopping experience brought to them by yours truly. Lists will allow your fans to shop products you have selected in an organized and easy-to-browse fashion. This tool also gives you the ability to create content around multiple pieces of gear instead of promoting one piece of individual gear at a time.</p>
<h2>1. Category Selections</h2>
<p>The first step in creating your List is one of the most important: deciding the category of the items in your List. Think about your interests, content and your fans. If your audience typically asks you about your bass fishing gear, a List that includes all your rods, reels, tackle and favorite lures would make sense to create. If you&rsquo;re into survival training, perhaps make a &ldquo;Everything in my Bug Out Bag'' List and a separate &ldquo;Survival Cooking&rdquo; List. Keep in mind the Lists you think your fans will want to see and have interest in.</p>
<h2>2. Between 5 and 20 products</h2>
<p>It&rsquo;s important to not make your category type so niche that you can only include one or two products. A &ldquo;Favorite Hiking Sock&rdquo; List might limit your product range to too few. Expand your category to something broader like &ldquo;The Best Hiking Apparel&rdquo; and include all your clothes and accessories. This becomes enough products to be helpful but not overwhelming.</p>
<h2>3. Cover image with content</h2>
<p>Use images you've shared on social for your List cover image. This will help connect the content you audience has seen to the products in your Shop.</p>
<h2>4.Compelling title and description</h2>
<p>The name of your List should clearly indicate the type of products you have selected to go in it. Be clear and concise with your title and description so your audience immediately understands the category of products within your List.&nbsp;</p>
<h2>5. Proper prices</h2>
<p>Select products for your List that have prices suitable to your audience. If you are recommending products that are outside your audience's financial means, those products will be ignored. At worst, this may cause your followers to think you cannot relate to them. If you aren&rsquo;t sure what price ranges your audience is comfortable with yet, check the Average Order Value in your Sales dashboard. If you are just getting started with your Holler Shop, include products with different price ranges in your List to start gathering information on your audience as sales come in.&nbsp;</p>
<h2>6. Products you recommend</h2>
<p>You have built a relationship with your audience and they trust your suggestions over other's. The products in your Lists are likely considered by your fans as products you personally stand behind. It&rsquo;s important to include products in your List that you have a great experience with</p>
<h2>7. Strong strategy</h2>
<p>Just because you built it, doesn't mean they will come. You must let people know about your Lists and lead them to it. Easily enough you can share a link to each List themselves by grabbing their individual URLs. You still need a strategy for consistently mentioning each List in your content and socials. When creating a content calendar, be on the lookout for ways to continue to integrate your links and Lists within your content.&nbsp;</p>

A Holler List is a great tool to showcase to your followers a curated collection of gear you use. By grouping products together in a List, you enable your audience to have a hand-picked, custom shopping experience brought to them by yours truly. Lists will allow your fans to shop products you have selected in an organized and easy-to-browse fashion. This tool also gives you the ability to create content around multiple pieces of gear instead of promoting one piece of individual gear at a time.

A Holler List is a great tool to showcase to your followers a curated collection of gear you use. By grouping products together in a List, you enable your audience to have a hand-picked, custom shopping experience brought to them by yours truly. Lists will allow your fans to shop products you have s

7 elements to building a great Holler List

<p>Lists allow you to group a collection of products together and share your Lists with your audience. You can create multiple Lists for your Holler Shop such as "My Fly Fishing Setup,&rdquo; "Hiking Favorites&rdquo; or &ldquo;Mobile Hunting Gear.&rdquo; Lists are featured on your homepage below your <a href="https://www.hollercommerce.com/dashboard/articles/how-to-use-the-my-picks-feature-in-your-holler-shop" target="_blank" rel="noopener">Pins.</a> Try it out!</p>
<p><strong>To create a List:</strong></p>
<p>1. In the menu, under <strong>Shop Settings,</strong> select <strong>Lists</strong></p>
<p>2. Upload a cover image, add a title and description</p>
<p>3. Select products after searching for them in the Products area</p>
<p>4. Select <strong>Save changes</strong></p>
<p><strong>Pro tips: </strong>Use images you've shared on social for your cover images to help connect the products to the content your audience has seen</p>
<p>&nbsp;</p>

Lists allow you to group a collection of products together and share your Lists with your audience. You can create multiple Lists for your Holler Shop such as "My Fly Fishing Setup,” "Hiking Favorites” or “Mobile Hunting Gear.” Lists are featured on your homepage below your Pins. Try it out!

Creating a List

<p>As the festive seasons approach, a holiday gift guide can be a great way to promote products in your Holler Shop. To get you started, we've listed out 20 products that have great margins, sales and stock. Feel free to search for these items in your shop and create gift guides on your social platforms or My Picks area in the dashboard.</p>
<h2>1.&nbsp;ZIPPO Zippo 12 Hr Hand Warmer</h2>
<p><span style="letter-spacing: 0px;"><img src="https://holler-products.imgix.net/products/9791ab9f-318f-408f-a4a2-029b83a7b7ea-1EEA4FE6-BA61-4672-072E-15A3E8DEB6E5.jpg?auto=format&amp;ar=1%3A1&amp;fm=webp&amp;ixlib=react-9.7.0&amp;w=600&amp;h=600&amp;dpr=2&amp;q=50" alt="" width="346" height="514" /><br /></span></p>
<p>&nbsp;</p>
<h2>2. Vortex Optics Diamondback HD 2000 Laser Rangefinder</h2>
<p><img src="https://gowild-products.imgix.net/products/6AC3C8AD-20D2-67F6-F6DC-73D02BC27B49-2B6119F2-0B6B-14D7-35BE-966DE65368FA.jpeg?auto=format&amp;ar=1%3A1&amp;fm=webp&amp;ixlib=react-9.7.0&amp;w=600&amp;h=600&amp;dpr=2&amp;q=50" alt="" width="500" height="486" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h2>3. OUTDOOR EDGE Wild-Pak 8 Piece Kit</h2>
<p><img src="https://holler-products.imgix.net/products/017c90fd-ca36-4c43-ab6d-1d85a6f640fd-31921975-DB12-DD92-0E0D-9C27B17B4810.jpg?auto=format&amp;ar=1%3A1&amp;fm=webp&amp;ixlib=react-9.7.0&amp;w=600&amp;h=600&amp;dpr=2&amp;q=50" alt="" width="500" height="500" /></p>
<h2>4. SOCKGUY Fish-On 6" Wool Crew</h2>
<p><img src="https://holler-products.imgix.net/products/3237171a-2ca5-4107-bc91-550cc1c1f9f1-F20AE64B-1CEE-1972-81D3-F3BB20C44A1D.jpg?auto=format&amp;ar=1%3A1&amp;fm=webp&amp;ixlib=react-9.7.0&amp;w=600&amp;h=600&amp;dpr=2&amp;q=50" alt="" width="500" height="500" /></p>
<h2>5. Ravin R10 Crossbow Package</h2>
<p><img src="https://holler-products.imgix.net/products/bda46cb7-9208-47c0-bea0-a159cba96801-1AB43FE7-2B91-C543-F2A4-9F89D4B78483.jpeg?auto=format&amp;ar=1%3A1&amp;fm=webp&amp;ixlib=react-9.7.0&amp;w=600&amp;h=600&amp;dpr=2&amp;q=50" alt="" width="500" height="500" /></p>
<h2>6. Bear Archery Flash Youth Bow Set</h2>
<p><img src="https://holler-products.imgix.net/products/7c642bc5-11b7-4a0f-a9de-93d312826c95-66A1F142-5F5A-939E-46ED-7970BA031B3E.png?auto=format&amp;ar=1%3A1&amp;fm=webp&amp;ixlib=react-9.7.0&amp;w=600&amp;h=600&amp;dpr=2&amp;q=50" alt="" width="115" height="484" /></p>
<h2>7. Croakies Suiter Us Flag</h2>
<p><img src="https://holler-products.imgix.net/products/386cff7b-7f5a-47bc-af68-c855f409c1c9-0AC43CD9-0E3C-B693-1291-65479039E5EA.jpg?auto=format&amp;ar=1%3A1&amp;fm=webp&amp;ixlib=react-9.7.0&amp;w=600&amp;h=600&amp;dpr=2&amp;q=50" alt="" width="500" height="500" /></p>
<h2>8. Pelican Dayventure Backpack Cooler</h2>
<p><img src="https://holler-products.imgix.net/products/4f3997f1-407b-4033-a169-a7c0f8e4a4e4-73F5AF38-27CB-4D75-25EB-99F7AF30CB07.jpg?auto=format&amp;ar=1%3A1&amp;fm=webp&amp;ixlib=react-9.7.0&amp;w=600&amp;h=600&amp;dpr=2&amp;q=50" alt="" width="500" height="500" /></p>
<h2>9. Covert Scouting Camera MP32 Mossy Oak Bottomlands&nbsp;</h2>
<p><img src="https://holler-products.imgix.net/products/56eac0f5-a258-4b4b-81e4-3a9af83cd472-C3200578-8230-D806-F1F0-298B59B28999.png?auto=format&amp;ar=1%3A1&amp;fm=webp&amp;ixlib=react-9.7.0&amp;w=600&amp;h=600&amp;dpr=2&amp;q=50" alt="" width="345" height="439" /></p>
<p>&nbsp;</p>
<h2>10. Perfect Hatch Total Trout Fly Assortment</h2>
<h2><img src="https://holler-products.imgix.net/products/4E630EAC-986B-A3A1-84ED-0F2C1CCD429D-856778bc-82f8-11ec-a6e0-129a7c753bfd.jpg?auto=format&amp;ar=1%3A1&amp;fm=webp&amp;ixlib=react-9.7.0&amp;w=600&amp;h=600&amp;dpr=2&amp;q=50" alt="" width="500" height="500" />&nbsp;</h2>
<h2>11. Garmin inReach&reg; Messenger</h2>
<p><img src="https://gowild-products.imgix.net/products/7555C221-35F7-1618-E52F-B01A567253FD-B62F58EB-3B1C-58FD-779D-42720A4E5DFF.jpeg?auto=format&amp;ar=1%3A1&amp;fm=webp&amp;ixlib=react-9.7.0&amp;w=600&amp;h=600&amp;dpr=2&amp;q=50" alt="" width="500" height="500" /></p>
<h2>12. Tactacam 6.0</h2>
<p><img src="https://gowild-products.imgix.net/products/7DB4D141-A1AD-D92E-B07F-E4DE120C1ABB-5785575E-CBB8-FCBC-43BD-368E095F0B26.png?auto=format&amp;ar=1%3A1&amp;fm=webp&amp;ixlib=react-9.7.0&amp;w=600&amp;h=600&amp;dpr=2&amp;q=50" alt="" width="500" height="375" /></p>
<h2>13. Garmin Instinct 2X Solar</h2>
<p><img src="https://gowild-products.imgix.net/products/6ACDF273-0863-23E7-8AC8-DFFF726B727E-A3D4870E-B513-0060-36BC-3362478E121D.png?auto=format&amp;ar=1%3A1&amp;fm=webp&amp;ixlib=react-9.7.0&amp;w=600&amp;h=600&amp;dpr=2&amp;q=50" alt="" width="500" height="471" /></p>
<h2>14. Garmin Fenix 7 Pro Solar</h2>
<p><img src="https://gowild-products.imgix.net/products/DD6AC886-1966-6EB3-396D-D92845B179BC-6E61C4BF-754C-647B-D8FC-D20E67B497A1.png?auto=format&amp;ar=1%3A1&amp;fm=webp&amp;ixlib=react-9.7.0&amp;w=600&amp;h=600&amp;dpr=2&amp;q=50" alt="" width="500" height="515" /></p>
<h2>15. Down by the River - Children's Book</h2>
<p><img src="https://gowild-products.imgix.net/products/51FBA0F9-5338-E8DC-3091-B5B7DD8CDCE4-301126E3-1379-4D2D-CFC6-EA6015316E41.jpeg?auto=format&amp;ar=1%3A1&amp;fm=webp&amp;ixlib=react-9.7.0&amp;w=600&amp;h=600&amp;dpr=2&amp;q=50" alt="" width="500" height="409" /></p>
<h2>16. Alps Mountaineering Lynx 3 Tent</h2>
<p><img src="https://holler-products.imgix.net/products/69bc083d-3826-47a7-8e24-21db49070c85-5E43CEE4-4917-7633-89CE-2D0E889D6923.jpg?auto=format&amp;fm=webp&amp;ixlib=react-9.7.0&amp;w=3524" alt="" width="500" height="500" /></p>
<h2>17. Arctic Shield Boot Insulators</h2>
<p><img src="https://holler-products.imgix.net/products/1e47f9d3-0f87-4abe-9dfd-6f6ed0dcf3cf-24CB557A-5535-7037-DFC8-387BF5B9CEAD.jpg?auto=format&amp;ar=1%3A1&amp;fm=webp&amp;ixlib=react-9.7.0&amp;w=600&amp;h=600&amp;dpr=2&amp;q=50" alt="" width="500" height="500" /></p>
<h2>18. Streamlight Strion Switchblade Light Bar</h2>
<p><img src="https://holler-products.imgix.net/products/81fdf6a5-baff-4a9e-92e5-c7933d0c8ede-87344025-1788-DEAF-A9E9-EDA5A5FD8A1C.jpg?auto=format&amp;ar=1%3A1&amp;fm=webp&amp;ixlib=react-9.7.0&amp;w=600&amp;h=600&amp;dpr=2&amp;q=50" alt="" width="340" height="585" /></p>
<h2>19. Athlon Optics Argos G2 UHD 10x42</h2>
<p><img src="https://holler-products.imgix.net/products/11c44c2d-ef05-4263-9ac6-65f77a24f47c-B2BF31B2-2E40-61C9-D6F0-AA89F0C60100.jpg?auto=format&amp;ar=1%3A1&amp;fm=webp&amp;ixlib=react-9.7.0&amp;w=600&amp;h=600&amp;dpr=2&amp;q=50" alt="" width="500" height="500" /></p>
<h2>20. DemerBox Pesaro Green DB1 Speaker</h2>
<p><img src="https://gowild-products.imgix.net/products/126D31A0-9197-0535-06BE-30817255FB6B.jpg?auto=format&amp;ar=1%3A1&amp;fm=webp&amp;ixlib=react-9.7.0&amp;w=600&amp;h=600&amp;dpr=2&amp;q=50" alt="" width="500" height="500" /></p>
<p>&nbsp;</p>

As the festive seasons approach, a holiday gift guide can be a great way to promote products in your Holler Shop. To get you started, we've listed out 20 products that have great margins, sales and stock. Feel free to search for these items in your shop and create gift guides on your social platform

20 Products for Your Gift Guide

<p>The pressure is on to select the perfect gifts for outdoor enthusiasts. Many shoppers are turning to google and other platforms to research gift ideas. Crafting a holiday gift guide is a great tool to get some of this traffic to your Holler Shop and also give new ideas to your existing followers. Let&rsquo;s go step-by-step on how to get your gift guide ready.</p>
<h2>Decide on a format</h2>
<ul>
<li><strong>An Article or Blog Post on Your Website</strong> - A well-crafted and informative blog post can serve as a comprehensive guide for your readers. This is an ideal platform for in-depth explanations and detailed product descriptions with links to each product in your Holler Shop.</li>
<li><strong>Social Media Posts and Videos</strong> - leveraging platforms like Instagram, Facebook, Pinterest, and X/Twitter&rsquo;s visual appeal by creating engaging posts or stories. Use collage-style graphics made with tools like <a href="https://www.canva.com/create/photo-collages/" target="_blank" rel="noopener">Canva</a> and include your links to each product. It's a visually pleasing way to captivate your followers.</li>
<li><strong>TikTok Videos &amp; YouTube Shorts</strong> - Short and snappy videos can provide quick and compelling gift recommendations. Don't forget to include product links in your bio, making it easy for your audience to find the products you're raving about.</li>
</ul>
<h2>Select a Theme</h2>
<p>Like any good piece of content, the best gift guides solve a problem for a particular person. Rather than making a generic gift guide, try honing in on a category. Some examples of theme ideas:</p>
<ul>
<li>If you sell products for multiple outdoor activities like hiking, fishing, hunting, camping, and survival, create distinct gift guides for each. For example, "Outdoor Gift Guide for Every Outdoorsman in Your Life" could cater to anglers, hikers, hunters, and more. Or create&nbsp; individual gift guides for each - &ldquo;The Best Gifts for the Angler on Your List&rdquo;, &ldquo;The Top 5 Gifts for Hunters&rdquo;, &ldquo;The Best Gift Ideas for Campers&rdquo;.</li>
<li>Budget: Cater to various budgets by categorizing your gift guide by price range, such as gifts under $100, under $50, and under $25. This makes it easier for your audience to find the perfect gift that fits their budget.</li>
<li>Best Sellers - Once you've gathered a few months of data in your Sales dashboard, showcase the products that have been popular among your customers. Bestsellers often make fantastic gift ideas.</li>
</ul>
<p>&nbsp;</p>
<h2>Personalize Your Recommendations</h2>
<p>Choose products that you have personally used and can vouch for. Your authentic endorsement carries more weight with your audience. Share your experiences with the products to build trust and credibility. If you have personal experience with the products, share your insights and stories about using them. Personal anecdotes and storytelling can make your recommendations more relatable and persuasive.</p>
<h2><img src="https://gowild-content.imgix.net/images/HollerShopsGiftGuide_iPhoneMockup.jpg" alt="" width="500" height="575" /></h2>
<h2>Curate a Diverse Selection of Products</h2>
<p>Choose a variety of products to cater to different tastes and preferences. If applicable, include a mix of popular, trendy, and unique items. Include a variety of products to cater to different budgets and preferences. Highlight options for both affordable and higher-end items.&nbsp;</p>
<h2>Create Engaging Content</h2>
<p>Write engaging, informative descriptions for each product. Explain why each item is a great gift choice and who it would be suitable for. Use appealing visuals, including videos, to showcase the products. Before featuring products in your gift guide, research and review them to ensure they meet your quality standards. Highlight the key features and benefits of each item to help your readers make informed decisions.</p>
<h2>Share Your Gift Guide</h2>
<p>Once your gift guide is ready, you can share it through <a href="https://www.hollercommerce.com/dashboard/articles/3-Ways-to-Share-Holler-Shop-Links-to-Make-Money" target="_blank" rel="noopener">various channels</a> to reach your audience. Here are some ways to distribute your gift guide:</p>
<ul>
<li>Blog or Website: Publish your gift guide on your blog or website, and promote it through your social media channels.</li>
<li>Social Media: Share excerpts, images and videos from your gift guide on platforms like Instagram, Facebook, X/ Twitter, TikTok, YouTube and Pinterest. Use relevant hashtags and engage with your audience to build excitement. Include your shop or gift guide blog links in your bios.</li>
<li>Your Holler Shop: Feature your gift guide products in your <a href="https://www.hollercommerce.com/dashboard/articles/how-to-use-the-my-picks-feature-in-your-holler-shop" target="_blank" rel="noopener">My Picks</a> area of your homepage. Update your My Picks in your Shop dashboard so your audience can easily find these items in your Shop.</li>
</ul>
<p>By aligning your recommendations with your audience's interests, being authentic, and creating engaging content, you can create a gift guide that not only provides valuable gift ideas, but also helps you earn commissions through your Holler Shop.</p>

The pressure is on to select the perfect gifts for outdoor enthusiasts. Many shoppers are turning to google and other platforms to research gift ideas. Crafting a holiday gift guide is a great tool to get some of this traffic to your Holler Shop and also give new ideas to your existing followers. Let’s go step-by-step on how to get your gift guide ready.

The pressure is on to select the perfect gifts for outdoor enthusiasts. Many shoppers are turning to google and other platforms to research gift ideas. Crafting a holiday gift guide is a great tool to get some of this traffic to your Holler Shop and also give new ideas to your existing followers. Le

Creating a Holiday Gift Guide for Your Holler Shop

<p>Holler Commerce offers your Shop nearly 900 brands to choose from today, with that number increasing monthly. Where do you begin when selecting the brands that you want to carry in your Holler Shop?</p>
<p>Should you take the shotgun approach and list them all? Something&rsquo;s going to hit, right!?</p>
<p>Should you take the methodical approach of picking only the brands that you trust and have used?</p>
<p>Or, should you take the approach of selecting brands you trust plus some on the periphery that you know your fans or followers trust, but you have no experience with yet?</p>
<p>If you were to pick any of the above approaches, you would be making a decision that could work for your Shop. There isn&rsquo;t a right or wrong answer out of the gate, so let&rsquo;s discuss each in a little more detail to help you decide what&rsquo;s best for you.</p>
<p>&nbsp;</p>
<h2>Strategy 1: Select Them All</h2>
<p>Selecting all of the brands available is a great way to provide a lot of options to your customers and you have the opportunity to sell products that you didn&rsquo;t even know existed. Like a replacement d-ring for a backcountry tent made 10 years ago. This is a great tactic if you are just unsure where to start. However, going too broad could leave your customers thinking that you&rsquo;re out of touch with what they are wanting to spend their money on and it will be obvious that you&rsquo;ve taken a broad and uninformed approach. It could make your Shop feel less genuine.</p>
<p>&nbsp;</p>
<h2>Strategy 2: Precision Selection</h2>
<p>If that first option sounds too out of touch for you, taking the methodical approach of selecting the brands that you personally have experience with can definitely tighten the product selection down to a more custom feel. This shows your customers who trust you, that you believe they are getting the best of the bunch in your Shop. There are times where this is the way to go, especially when you have intimate relationships with particular brands and you want to stay hyper focused just on them. The obvious risk you run with this setup is denying the opportunity to sell the random $800 optic that your customer would also buy with the pack they just picked out from your store. You do run the risk of missing some additional cart value.</p>
<p>&nbsp;</p>
<h2>Strategy 3: The Goldilocks Approach</h2>
<p>The name of this approach by no means suggests it is just right for everyone. However, it does borrow from both of the other tactics to find a bigger sweet spot. This approach will have you selecting the brands that you love and use, but also expanding your selection to include brands that you know are popular with your audience. For example, if you swear by Vortex Optics and have never put your eye up to a Leupold scope, you should still think about the amount of people that are big Leupold fans and have vouched for them across the internet. With a product that may carry a higher cart value, you also stand to make some solid profit by allowing the brand to be available for sale. Now, if you only sleep with your back on a queen pillow top in your 5th wheel camper, you may not want to list a weight-weenie, backcountry camping and rock climbing brand, if your content consistently detests any sleeping arrangements in the dirt. There is an element of trust your fans and followers have in what you list for sale, knowing you&rsquo;re not just there for any ole dollar. On the other side of the coin, you don&rsquo;t have to be an expert in the pursuit to have the gear available knowing that people will get recommendations elsewhere and choose to buy from you, to support you.</p>
<p>The beauty of Holler Shops is that this is your Shop to customize 24/7. You can start out with the precision selection approach by only listing brands you use. After <a href="https://www.hollercommerce.com/dashboard/articles/Understanding-Your-Holler-Shop-Sales-Dashboard" target="_blank" rel="noopener">your data</a> starts coming through, consider adding a few more brands that are comparable to ones you are selling that may be more expensive or just great gear that is compatible with those products. After adding those new brands, keep an eye on your data to see if your Average Order Value starts to go up.</p>
<p>&nbsp;</p>
<h2>Other Considerations When Choosing Brands For Your Holler Shop</h2>
<p>Are there brands that you love to use and recommend, but do not have any kind of relationship with them? Well, now is the time to use the sales data and traffic that you are pushing to their products in your Holler Shop as ammo to start a further conversation with them. Using the sales data from your Holler Shop is a great way to get the attention of brands that interest you. These brands will then sometimes get free or discounted gear into your hands, sponsor your show or site, and sometimes they will offer you a spot on their ambassador or pro team roster. You never know where things will end up, but rest assured that if the conversation starts with you demonstrating your value to them first, you&rsquo;ll more easily get their attention.</p>
<p>If you are already fortunate to have a relationship with the brands you sell in your Holler Shop, now you have another opportunity to demonstrate value to them. You can use data from Holler to show the brand tangible numbers around their products that you are selling. Again, we want to empower you to earn more from your brand partners beyond your current agreements. Sales numbers get everyone&rsquo;s attention, it&rsquo;s tangible beyond a promo code they can hand you to pass around. It&rsquo;s verified, you earned the credit.</p>

Holler Commerce offers your Shop nearly 900 brands to choose from today, with that number increasing monthly. Where do you begin when selecting the brands that you want to carry in your Holler Shop?

3 Strategies for Selecting Brands For Your Holler Shop

<p>The Holler Shops reporting dashboard is a valuable tool to help you unlock the full potential of your e-commerce venture. In this "Sales" section of the dashboard, you can access vital data over a rolling 30-day period. Let&rsquo;s dive into what you&rsquo;ll find in the Sales reporting dashboard and how to use it. Here's what you'll find:</p>
<h2><img src="https://gowild-content.imgix.net/pages/HollerShops_iPhoneMockup_SalesDashboardTop.jpg" alt="" width="500" height="575" /><br />1. Sales</h2>
<p>The first and most crucial metric, "Sales," gives you an overview of the total revenue collected by your Holler Shops store over the past 30 days. However, it's important to note that this figure represents your gross sales, excluding sales tax and shipping costs. In other words, it's the amount of money collected for items sold in your store. This metric gives you a bird's-eye view of your shop's financial performance, allowing you to track your revenue trends and identify peak periods.</p>
<h2>2. Items Sold</h2>
<p>This metric, "Items Sold," simply shows you the total number of items sold in your Holler Shop over the past 30 days. It provides a quick and easy way to gauge the popularity of your products and how well they resonate with your audience. Monitoring this metric is essential as it helps you gauge the popularity of the products available to you. It can also indicate how well your shop is attracting and retaining customers.</p>
<h2>3. Shop Visits</h2>
<p>"Shop Visits" is another crucial metric that reveals the total count of unique visitors to your Holler Shop over the past 30 days. It offers insights into your shop's traffic and can indicate the effectiveness of your marketing efforts or seasonal fluctuations. A consistent rise in shop visits can be a positive sign, but remember that the conversion rate from visitors to customers is equally important.</p>
<h2>4. Average Order Value</h2>
<p>The "Average Order Value" metric displays the gross average order value over the past 30 days. This value is calculated by dividing your total sales by the total count of orders during this period. Understanding your average order value can help you determine if customers are buying more or fewer items per order, influencing your marketing tactics.</p>
<p><img src="https://gowild-content.imgix.net/pages/HollerShops_iPhoneMockup_SalesDashboard60DayHistory.jpg" alt="" width="500" height="575" /></p>
<h2>5. Sales History</h2>
<p>The "Sales History" section provides an hourly summary of your shop's sales data for the past 30 days. This data is presented for every hour, but it's only displayed if there's at least one sale within that hour. Each hourly summary includes:</p>
<ul>
<li>Total Sales: The amount of money collected during that hour.</li>
<li>Count of Items Sold: The number of items sold within that specific hour.</li>
<li>List of Items Sold: A detailed breakdown of the products that were sold during that time.</li>
</ul>
<p>This feature is invaluable for identifying daily sales trends and patterns. It can help you optimize your scheduling for content, understand peak shopping hours, or identify specific items that are gaining more traction among your customers.</p>
<p>Now that you understand the key components of your Holler Shop Sales Dashboard, it's time to put this information to good use. By regularly monitoring these metrics, you can make informed decisions about the type of content you make, timing of your content pushes, marketing strategies, and overall shop management. Whether you're looking to increase revenue, enhance your marketing efforts, or improve your understanding of customer behavior, these analytics are your compass to navigate the e-commerce world effectively. Keep a close eye on your sales, items sold, shop visits, average order value, and sales history to drive the success of your Holler Shop. Happy selling!</p>

The Holler Shops reporting dashboard is a valuable tool in your arsenal that will help you unlock the full potential of your e-commerce venture. In this "Sales" section of the dashboard, you can access vital data over a rolling 30-day period. Let’s dive into what you’ll find in the Sales reporting d

Understanding Your Holler Shop Sales Dashboard

<p>Your audience turns to your content for one reason&mdash;they respect your perspective.&nbsp;</p>
<p>This is why gear recommendations can be so powerful.&nbsp;</p>
<p>It's important to remember that by recommending gear, you&rsquo;re ultimately helping your community of dedicated followers find the gear they need to achieve whatever success looks like for them. One of the best ways to position this is by sharing information they may not already have access to. Again, your community looks to you as a trusted voice in your chosen category of content creation so don't be afraid to share.&nbsp;</p>
<p>One of the best ways to position your gear promotion is through the lens of personal experience. If you&rsquo;ve used a product in the past, it&rsquo;s great to give folks an overview of why you like that gear and how you use it.&nbsp;</p>
<p>If you haven&rsquo;t used a product but you still want to promote it, it&rsquo;s always a good idea to consult someone who has, to get the scoop on what they like about that gear. This info should go beyond what folks can find on a product page. Sharing stories that discuss ways you or someone you trust has applied that gear in real world situations is an invaluable tool that your community is looking for. In summary, your knowledge of practical applications of gear is your greatest asset in driving interest and ultimately sales. That&rsquo;s how to position gear to your audience, now let&rsquo;s get into specific ways to distribute your links across your content.</p>
<h2>1. Share Links to Specific Holler Shop Products</h2>
<p>You can create articles for a single product or a list of products that you use or have used in the past and link to each of these products by hyperlinking to the specific product pages in your shop. The choice is yours, but a few great options are to write articles, share videos, or discuss the gear in your podcast episodes. When you share videos or podcasts about gear be sure to add those relevant gear links to your Shop. This will make it easy for your community to click those links to quickly check prices, get more information, and ultimately buy them. Whenever you promote products in this way, it is always a smart move to leave your own in-depth review on the product page itself so shoppers will know they&rsquo;re viewing the right product on that page when they are considering adding products to their cart.</p>
<p>The way you decide to discuss these products is totally dependent on what makes the most sense for the type of content you&rsquo;re sharing. One good way to promote these products in your content is to tell stories of your actual experience with the products in an organic way. Another great way to do this is to share reviews about those products. And lastly, your community will want to know the kits of gear you deploy for specific applications. You can do this by sharing lists of products you use in certain scenarios. For example you could share content about your &ldquo;Fall Weekend Hiking &amp; Camping Gear List&rdquo; so folks can quickly see and shop what you&rsquo;re using all in one place.</p>
<p><img src="https://gowild-content.imgix.net/pages/PDP_Link.png" alt="" width="330" height="671" /></p>
<h2>2. Sharing Links to Holler Shop Categories</h2>
<p>With each season of the year comes all kinds of different gear that you can discuss in your content. You&rsquo;re not likely to be using the same products all year round. An easy way to get folks thinking about and shopping for the gear they&rsquo;ll need for an upcoming season is to discuss and link to entire categories of products on your Holler Shop.</p>
<h2>3. Sharing Links to Your Homepage</h2>
<p>The Homepage of your Holler Shop is a great multi-purpose destination to direct your community towards. Your community will be able to see your curated list of gear in &ldquo;My Picks,&rdquo; they&rsquo;ll be able to browse all of the categories you&rsquo;ve selected to display as well as search to find any specific products they are looking for. Your <a href="https://timetogowild.com/stories/how-to-use-the-my-picks-feature-in-your-holler-shop" target="_blank" rel="noopener">&ldquo;My Picks&rdquo; carousel</a> will make it easy to show your most popular and/or most seasonally relevant list of products that you&rsquo;d like to display prominently. Your Homepage link will serve as a place to send your community to so they can navigate for themselves to wherever they need to go.</p>

One of the best ways to position your gear promotion is through the lens of personal experience. If you’ve used a product in the past, it’s great to give folks an overview of why you like that gear and how you use it. 

If you haven’t used a product but you still want to promote it, it’s always a 

3-Ways-to-Share-Holler-Shop-Links-to-Make-Money

3 Ways to Share Holler Shop Links to Make Money

<p>"Pins" allows you, the creator, to curate a collection of products that will be "pinned" to display at the top of your main Shop page.</p>
<p>This list will display in a carousel format so that your Shop viewers will be able to easily scroll through whatever you decide to list there. This feature will allow you to title your carousel whatever you&rsquo;d like so that you can keep it relevant to whatever you&rsquo;re wanting to promote at that time.</p>
<p>For example, if you are discussing camping in your content and it&rsquo;s March, you might title your Pins carousel &ldquo;My Spring Weekend Camping Gear&rdquo; and then list all of the products you want to promote around Spring weekend camping.</p>
<p>Remember, you can change your Pins whenever you want, however many times you want. This makes it quick and easy to promote seasonally relevant gear no matter what season you&rsquo;re in or what you&rsquo;re discussing in your content at any given time.</p>

The Pins feature allows you, the creator, to curate a list of products that will display at the top of your main Shop page.

The Holler Blog

Tips on how to make the most out of your Shop.